By now, you should have incorporated the first half of my tips (listed here) into your marketing efforts in some capacity. Whether you made it a point to ask your last client for a referral or you finally started that Facebook page for your business, I know you’re ready to tackle the next few. Meet [...]
It’s easy to create an effective public relations campaign if you’re working with a big budget. Money can help you buy things like: broadcast and print advertisements, radio spots,flashy promotional materials, celebrity spokespeople, image consultants, and other fancy publicity tools. But for those with smaller budgets, crafting an effective campaign requires more creativity and non-traditional [...]
The inaugural Women In PR Summit and Awards Retreat 2011 will be held in Miami at the Kimpton Epic Hotel on November 4-6th. This inspirational three day leadership summit is an opportunity to network with industry leaders, educate the masses about career strategies and gain a new sense of commitment to the profession and personal [...]
When starting a business, be it a PR agency, web design firm, or boutique, the key to success is attracting and retaining customers. However, a lot of first-time entrepreneurs get stuck at the “how” part. In this two part series, you will find the top ten tips to help promoting your small business without breaking [...]
The 2011 AWC National Conference will be held in Tulsa, Okla., Oct. 13-15, at the Doubletree Tulsa at Warren Place Hotel. The conference program entitled, “Navigating the Communications Highway,” will provide you with a practical and useful road map for getting from A-to-Z in the field of communications. Whether you are on the advanced track or [...]
The cost of doing business can bring your plans to start or grow your freelance business to a screeching halt. Creating a website alone can easily cost you a few hundred dollars in itself. With an open mind, and a little creativity, you can tap into resources that offer more affordable alternatives via Fiverr™. Fiverr™ [...]
On the heels of the popular and extremely funny “S^&# Girls Say”, Hunter Public Relations, an award-winning consumer products agency created “Stuff PR People Say”. Witty and creative, this parody definitely hits the mark on what comes out of communications professionals on a daily basis! Do you find yourself saying these things?
After the success of the inaugral Women In PR Summit And Retreat In Miami, Women in PR are excited to announce the Women In PR Summit & Retreat in Las Vegas January 26th-29th, 2012. With this sexy city as the backdrop, PR professionals will gain valuable insight from industry thought leaders, who will share how to [...]
Identity theft is still a viable threat and isn’t going away. In 2010 the US Federal Trade Commission received over 250,00 complaints about identity theft alone. We must be responsible for safeguarding our information but how can you protect yourself? We must create long, strong, encrypted passwords to safeguard our accounts but with so many [...]
Years ago as a teenager, I was smitten by the entrepreneurial bug when I discovered I could make a few extra dollars braiding hair for friends and loved ones. I charged $35 for each two-hour sitting and by the time I earned my first $175, I knew that I had a good thing going. Making [...]
New York Women in Communications’ ALOUD blog contributor Dorothy Crenshaw tackles the subject of the feminization of PR and asks the question of why aren’t there more women at the top. Have we come a long way? Are we still missing something? Fabulous time was had by all at the 2011 Association for Women in [...]
Branding guru, Dan Schawbel’s, biography is the epitome of what a powerful, effective bio should convey. Pete Kistler of Brand-Yourself.com wrote an awesome article highlighting 6 points that makes Dan’s bio the new bio branding standard. Because Dan’s biography style is so accomplishment centered, this may be problematic for students, new entrepreneurs or transitioning professionals. [...]
There are so many components of running a successful home-based operation, and for the most part, every single one of them cost. You have to manage to reinvest in your business, and make a living. Who do they think you are? Superwoman? Here are 3 free resources you may have overlooked in the launch or [...]
Executive Editor Stephanie N. Mehta at CNN Money writes that public relations executive Richard Edelman wants women to occupy half of the senior roles at his company by 2016. Mehta asks, “Many companies talk in general terms about increasing participation of women in the senior ranks. Few executives come out and set an actual numeric [...]
Nothing like a social media strategist doing their job right! Acknowledging where their loyal fan base IS and leveraging that fan base to the max. Keeping in mind that there have been many slip-up strategies on social media recently, like that of Abercrombie and Mike “The Situation” Sorrentino’s blowup on Twitter, a Social Media (PR at [...]
