Nothing like a social media strategist doing their job right! Acknowledging where their loyal fan base IS and leveraging that fan base to the max. Keeping in mind that there have been many slip-up strategies on social media recently, like that of Abercrombie and Mike “The Situation” Sorrentino’s blowup on Twitter, a Social Media (PR at [...]
Public relations professionals in the Washington, D.C. area who exemplify true integrity and leadership characteristics will have the opportunity to be honored by the prestigious industry group Washington Women in Public Relations (WWPR), thanks to the 22nd annual Washington PR Woman of the Year Award Luncheon. Today, WWPR, the leading professional organization advancing women in the communications [...]
By now, you should have incorporated the first half of my tips (listed here) into your marketing efforts in some capacity. Whether you made it a point to ask your last client for a referral or you finally started that Facebook page for your business, I know you’re ready to tackle the next few. Meet [...]
It’s easy to create an effective public relations campaign if you’re working with a big budget. Money can help you buy things like: broadcast and print advertisements, radio spots,flashy promotional materials, celebrity spokespeople, image consultants, and other fancy publicity tools. But for those with smaller budgets, crafting an effective campaign requires more creativity and non-traditional [...]
The inaugural Women In PR Summit and Awards Retreat 2011 will be held in Miami at the Kimpton Epic Hotel on November 4-6th. This inspirational three day leadership summit is an opportunity to network with industry leaders, educate the masses about career strategies and gain a new sense of commitment to the profession and personal [...]
When starting a business, be it a PR agency, web design firm, or boutique, the key to success is attracting and retaining customers. However, a lot of first-time entrepreneurs get stuck at the “how” part. In this two part series, you will find the top ten tips to help promoting your small business without breaking [...]
