Nothing like a social media strategist doing their job right! Acknowledging where their loyal fan base IS and leveraging that fan base to the max. Keeping in mind that there have been many slip-up strategies on social media recently, like that of Abercrombie and Mike “The Situation” Sorrentino’s blowup on Twitter, a Social Media (PR at times) strategist has to know the fine line that is real-time media.
With tweeters like @DJPaulyD @VINNYGUADAGNINO and @ItsTheSituation, Abercrombie’s little PR stunt didn’t stand a chance- the boys quickly shut down their absurd proposal to pay-off the cast to NOT to wear their clothes. The loyal fan base took to twitter to vent, and while “Abercrombie” may have trended for a couple of days, it was for no good reason… bad business.
@DJPaulyD: 1,930,925 followers
Being submerged in social day-to-day is the only real way to learn, adapt and apply. To understand the needs of the fans that LIKE you and follow you, and how you can go above and beyond to keep them coming back, SHARING your content and engaged. Let’s face it… nothing entices ADD more than a feed that’s constantly refreshing.
So, how to do it right, how do you keep them coming back? Well… how do you lure anyone to do what you want or listen to what you have to say? Make them feel pretty special right? Make them feel EXCLUSIVE? Yes, yes yes.
Take @Burberry, “a 155 year-old global brand with distinctly British attitude,” hosting a sample giveaway of their new fragrance, Body. The project is an exclusive invitation for fans on Facebook to request a sample of the new fragrance by simply filling out a form on a tab on Facebook. With it’s debut in September, they want fans to be the first to sample it and experience it, exclusively before anyone else.
Check out CCO Christopher Bailey’s video invite:
Everything about this execution is on point… Burberry is a brand that’s doing it right, along with a lot of the larger influential brands in the beauty market. Take Oscar de la Renta for example that earlier this year launched its flagship fragrance via Facebook. After giving away 25k samples in THREE DAYS, the brand’s Likes grew by 40%! Who wouldn’t run with a strategy like this?
Have a favorite brand on Facebook that YOU think does it right? Share it with us!
Alexandra Suazo, AKA any likeness of “Suazo”, is a tenacious, social butterfly, Marketing & Social Media Professional. She’s worked as a PR/Marketing associate at a prominent NYC events company and presently as an Interactive Program Manager at an email marketing/social media agency where she manages the social platforms for their largest account. She develops her network and professionalism with every new experience, and manages to have time to even build her own brand too. She absolutely adores tweeting, talking, tumbling, wordpressing, flickering, starring on the tube, checking-in, linking-in, meeting-up and baking. Follow her on Twitter @La_Suazo and her blog!