The Reload: 5 Public Relations Books for Summer Reading


This post was inspired by 8 Top Guilty Pleasure Books for Summer Reading by Ivana Taylor over at Small Business Trends. Her list is definitely worth a read! 

Let’s take it back to elementary school when we used to get a list of summer reading books to be read by the end of summer. These books will help you reload while you relax. Here are 5 picks for the public relations pro’s summer reading list:


Rogue Elephants: One PR Girl’s Fight Through the Human Jungle by Miss Jane K Hunt

Rogue Elephants: One Girl’s Fight Through the Human Jungle is the witty and self-deprecating auto-biographical account of a PR career stretching from the mid-80s to 2012, written by the Chartered Institute of Public Relations’ winner of the national title of ‘Best Freelance PR Practitioner’ 2012. Filled with both humour and poignant episodes, the book takes the reader on a journey, beginning with Jane’s floundering around with a PhD at Cambridge University and then taking on the cultural challenges of working as the executive secretary for a Japanese stockbroker. It sees her launched into a career in in-house PR, before leaving the PR profession for a while to face huge personal challenges, from alopecia to death threats. Her return to the industry and subsequent move to the agency side of the PR world is then sprinkled with funny episodes, bizarre encounters, famous faces and moments of public relations triumph, which will have both those in the PR profession and beyond laughing and wanting to read on, to find out how Jane then created a regional PR consultancy (Catapult PR), based in a sleepy Lancashire location which could create one award winning PR campaign after another. The book ends with Jane’s ultimate title triumph in 2012, when she grabbed her award from the hands of Olympian, Colin Jackson and wasn’t prepared to let go! This book is a must for anyone working in PR or considering a career in public relations, but is also a witty read for anyone who likes books in the spirit of ‘It Shouldn’t Happen to a Vet’, any woman trying to juggle motherhood with a career or running their own business and anyone who is seeking inspiration to overcome life’s obstacles.


Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World by Fraser P. Seitel and John Doorley

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies—including the BP oil spill and the launch of CitySlips—to glean the PR dos and don’ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends—for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world.

These new media lessons include:
*Remember that research is cheaper, and more critical, than ever.
*Don’t let the perfect be the enemy of the good—launch your idea before someone else does.
*Don’t get so excited about social media that you forget about traditional media.
*In a crisis, you are never offstage.
*Never lie, never whine, and never try to predict the future!
41XbN-jQgoL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA300_SH20_OU01_Women in Public Relations: How Gender Influences Practice by Larissa A. Grunig, Linda Childers Hon, and Elizabeth L. Toth
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels.This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
Nicole Garner, founding principle of the The Garner Circle public relations and lifestyle marketing agency, has teamed up with fashion, entertainment and non- traditional PR elite to produce Are You In, Inc: PR’s Alter Ego. Named as one of Rolling Out Magazine’s “Top 25 Women To Watch”, Apex Society’s “Power 30 Under 30”, and “Most Influential PR Agency in the City” by PR Tool, Garner continues to raise the bar in the public relations industry.This ultimate guide specializes in niche PR / publicity disciplines of fashion, music, entertainment and film. PR pros will learn how to get in the ink of major magazines and blogs, learn 10 secrets to help achieve millions in impressions and generate large scale publicity and understand how to seamlessly merge technology into your PR strategy. Garner’s manual is filled with everything you always wanted to know about the fabulous world of PR equipped with very specific tools of the trade. The book includes interviews from:, Janelle Monae, Daily Candy, Sony Productions Unit Publicity, The Garner Circle PR, top bloggers & more. Rock Star  (A Little Brand Book) by Cyndy Hoenig

What makes a successful public relations program? Does my business really need it? Can I do it myself? Unless you are a hot celebrity, a top CEO, or just discovered the cure for the common cold, good PR just doesn’t happen on its own. It takes a lot of skill, and consistent hard work over a period of time. It’s part art, part science and when practiced correctly, the results are very rewarding. Former Hollywood publicist, Cyndy Hoenig, provides little brands with the tools to create a successful PR campaign to start getting your brand the recognition it deserves. “Cyndy’s entertaining and very personal approach outlining a powerful blueprint to be effective in public relations is formidable. To think like a PR person helps anyone to better partner with their PR firm to maximize results. Cyndy Hoenig is a seasoned PR Professional who rose through the ranks at the prestigious Los Angeles PR firm Bender, Goldman & Helper, where she served as Director of the Consumer Television Division. Her area of expertise centers on planning and executing media relations programs that achieve high levels of coverage. Hoenig is the founder and principal at Pure PR.

What books are on your summer reading list? Please share in the comments below!

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2 comments on “The Reload: 5 Public Relations Books for Summer Reading
  1. This is an awesome list! I’d love to start a small summer book club for this list. Thanks for sharing. BTW, The New Rules of Marketing and PR by David Meerman Scott is also an excellent read!

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