Who doesn’t want to create killer blogs, podcast, videos, ebooks, and webinars? Content Rules, by Ann Handley, Chief Content Officer for MarketingProfs, and C.C. Chapman, Founder of Digital Dads, promise this and more in their book Content Rules. But do they deliver? Absolutely! This book shows you how to market your business, reach new customers, [...]
The new iPad 2 wil be thinner, faster, and lights than its predecessor but does that mean we should jump on the bandwagon and purchase one. Is the iPad 2 a communications professional’s dream?
I sing Peter Shankman’s praises often. I love the community that he has made (online and offline) and I don’t consider him a guru, a maven, or any of the like–he is just a guy that loves life and is living it like it’s golden. Did I mention he was an Ironman?
On a recent jaunt to Costa Rica (beautiful country, amazing time) I was finally able to lay in the sun and read Scott Stratten’s Unmarketing: Stop Marketing. Start Engaging. I follow Scott on Twitter (@unmarketing) and avidly read his blog so I was excited to delve into his book…
SWAGG is turning the gift-giving world upside down in time for the holiday season by allowing consumers to toss their plastic to better manage gift, loyalty and membership cards on their mobile devices.
I love my iPad into a million teeny tiny itty bitty pieces. Not since my iPhone (and previously before that my MacBook Pro) have had such love for a gadget. The best part is experimenting with the cool apps (both free and paid…the former I prefer the most but purchasing apps is a necessary evil [...]
Books, glorious books. I read voraciously and a trip to Barnes and Noble this weekend provided me with . On the PR DIVA Bookshelf, this week (drumroll please): Engage by Brian Solis and Success Secrets of the Social Media Marketing Superstars by Mitch Meyerson. I look forward to Solis’ advice on measuring success on the [...]
::sings:: These are a few of my favorite things… These PR blogs really get me going in the morning–thank goodness for Google Reader. I start off with a cup of coffee (or three) and start with (1) Dave Fleet because if you are going to really jump in the game, you want to start with [...]
