Reviews

PR DIVA Book Review: Content Rules

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Who doesn’t want to create killer blogs, podcast, videos, ebooks, and webinars? Content Rules, by Ann Handley, Chief Content Officer for MarketingProfs, and C.C. Chapman, Founder of Digital Dads, promise this and more in their book Content Rules. But do…

PR Diva Book Review: UnMarketing

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On a recent jaunt to Costa Rica (beautiful country, amazing time) I was finally able to lay in the sun and read Scott Stratten’s Unmarketing: Stop Marketing. Start Engaging. I follow Scott on Twitter (@unmarketing) and avidly read his blog so I was excited to delve into his book…

11 Cool iPad Apps for PR Pros

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I love my iPad into a million teeny tiny itty bitty pieces. Not since my iPhone (and previously before that my MacBook Pro) have had such love for a gadget. The best part is experimenting with the cool apps (both…

On the PR DIVA Bookshelf

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Books, glorious books. I read voraciously and a trip to Barnes and Noble this weekend provided me with . On the PR DIVA Bookshelf, this week (drumroll please): Engage by Brian Solis and Success Secrets of the Social Media Marketing…